Experience
UX Lead, Booking.com
- Lead designer for Booking's Accommodation Partner support website, serving 1.7 million partners and over 100,000 daily users. Owning the design direction end-to-end, leveraging the strategic vision to drive shipped products
- Defining how UX feeds into the product roadmap, bridging tactical delivery with longer-term platform thinking across a complex multi-team organisation
- Developing an integrated customer support experience across web and product touchpoints, balancing accessibility, ease of use and cross-team coherence
- Bringing a customer-first mindset to the AI roadmap, ensuring AI features work together coherently to maximise ROI on heavy investment
- Coordinating external designers and aligning across multiple internal teams, maintaining a single coherent product vision despite distributed ownership
Lead Product Designer, Prosus AI
- First design hire in Prosus's internal AI incubator, owning all design across a fast-moving portfolio of AI products: from early agentic systems and internal tooling to consumer-facing AI shopping experiences
- Led design of an AI assistant for Prosus employees, including knowledge base integration and system memory: an early example of practical agentic AI deployed at company scale
- Partnered directly with OLX's product teams to design and ship AI-powered shopping systems, pushing the boundaries of their product at speed and translating experimental work into production-ready experiences
- Managed external designers across multiple concurrent projects, setting direction and maintaining quality across a broad and fast-changing workload
- Worked across the full spectrum of AI product design: applied agentic systems, generative and multimodal experiments, and research-led proofs of concept adopted by group companies
Senior UX Consultant, Amsterdam Data Collective
UX design for a full-stack data science consultancy working across financial services, healthcare and the public sector. Ran design thinking and accessibility training for junior consultants, establishing design practice from the ground up.
UX Designer, Booking.com
- Led end-to-end product design for high-impact projects including a high-performance reservation manager for alternative accommodations, partner analytics redesign, and US market expansion strategies
- Worked across diverse business needs, from optimizing critical user journeys with measurable conversion improvements to exploring new market opportunities and product innovations
- Collaborated with Product Managers to develop product strategies and success criteria while coordinating cross-functional teams to ensure cohesive execution
- Planned and executed both qualitative and quantitative user research to inform design decisions and validate outcomes
- Mentored designers with lasting impact: one mentee has since reached principal level at Booking.com, another secured their first formal UX role
Freelance designer
Worked on a wide range of digital, brand & print projects for both design studios and private clients. Client management, budgeting and project management.
Digital Designer, Swordfish Advertising
- Sole digital designer for advertising and communications agency working in healthcare & pharmaceuticals
- Worked with clients to create briefs optimising their ROI and effectiveness
- Updated print-focused brands, products and regulations for effective digital communication
- Focus on standards, design patterns and accessibility
- Artworking, branding, animation & print production in collaboration with the creative team
Designer & Developer, Lifestyles Online
Design & front end development of landing pages and email campaigns for a digital marketing agency. Implemented design patterns, accessibility standards and A/B testing processes
B.A. Visual Communication (2:1)
Birmingham Institute of Art and Design