Experience
UX Lead, Booking.com
- Leading UX & product vision for Booking's Accommodation Partner support website, building the foundations to enable future strategic growth
- Built integrated customer support systems spanning web and broader product touchpoints
- Led design and optimisation of new customer acquisition pages, driving measurable business growth
- Partnered with product teams to define and deliver the long-term AI vision, integrating AI features into the core experience
- Managed external designers from brief to launch, coordinating across multiple internal and external teams
Lead Product Designer, Prosus AI
- Spearheaded the development of innovative AI products from concept to market launch, driving user adoption and testing new revenue opportunities while positioning the company as an industry innovator
- Led cross-functional design initiatives across multiple international teams, optimizing design processes to accelerate time-to-market while ensuring learnings can be applied across global markets
- Pioneered experimental UI/UX patterns for AI tools and services that enhanced user engagement and simplified complex AI functionalities, directly contributing to improved customer satisfaction and retention
- Managed contract designers and fostered collaborative relationships with design teams across Prosus group companies
- Leveraged cutting-edge AI tools in daily workflow to enhance productivity while demonstrating tangible business value of AI implementation within design processes
Senior UX Consultant, Amsterdam Data Collective
- Developing user-centric design practices for a data & AI focused consultancy
- Co-creating responsible AI workshops & practices
- Data visualisation for healthcare
UX Designer, Booking.com
- Led end-to-end product design for high-impact projects including a high-performance reservation manager for alternative accommodations, partner analytics redesign, and US market expansion strategies
- Worked across diverse business needs, from optimizing critical user journeys with measurable conversion improvements to exploring new market opportunities and product innovations
- Collaborated with Product Managers to develop product strategies and success criteria while coordinating cross-functional teams to ensure cohesive execution
- Planned and executed both qualitative and quantitative user research to inform design decisions and validate outcomes
- Mentored junior designers and drove critique culture within the design community while contributing to design systems and accessibility initiatives
Freelance designer
Worked on a wide range of digital, brand & print projects for both design studios and private clients. Client management, budgeting and project management
Digital Designer, Swordfish Advertising
- Sole digital designer for advertising and communications agency working in healthcare & pharmaceuticals
- Worked with clients to create briefs optimising their ROI and effectiveness
- Updated print-focused brands, products and regulations for effective digital communication
- Focus on standards, design patterns and accessibility
- Artworking, branding, animation & print production in collaboration with the creative team
Designer & Developer, Lifestyles Online
Design & front end development of landing pages and email campaigns for a digital marketing agency. Implemented design patterns, accessibility standards and A/B testing processes
B.A. Visual Communication (2:1)
Birmingham Institute of Art and Design